Fury 120

BITE ON is a Ukrainian manufacturer of fishing lures whose products are developed through real-world fishing experience on the water. Each lure model undergoes thorough professional testing in various conditions and is refined until it consistently catches fish.

• BITE ON develops its own moulds, precisely selects the optimal softness of the silicone and produces lures in bright colours
• thanks to carefully designed balance and tail geometry, the lures deliver stable and consistent action even at the slowest retrieve
• the range includes both natural shades that imitate baitfish and unique colours with an ultraviolet (UV) effect that remain visible at greater depths and in murky water