Rapala

Rapala has been the world's favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala's reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality. Rapala lures are still hand-tuned and tank-tested before packaging to assure your lure has the Rapala trademark swimming action that big fish can't resist, straight out of the box.

From chunky glide baits to smaller snacks, Rapala® pike lures are built to lure and endure! Perfected with ultra-detailed and pike-proven finishes, our collection of pike lures offers a wide variety of techniques and actions – all for targeting the greedy slime darts of the northern waters and European canals.

From chunky glide baits to smaller snacks, Rapala® pike lures are built to lure and endure! Perfected with ultra-detailed and pike-proven finishes, our collection of pike lures offers a wide variety of techniques and actions – all for targeting the greedy slime darts of the northern waters and European canals.

Rapala® zander lures cover the techniques to trick the elusive zander – from deep-plunging trolling lures to vertically dropping jigging hard baits, all executed in exquisite detail.