Daiwa

Daiwa's has grown from small beginnings in Japan during the 1950’s as a reel maker, into a global fishing tackle brand, serving anglers of all disciplines around the world. A true manufacturer, they have production points in Japan, UK and throughout the Far East. Developing cutting edge technologies and creating trend setting rod a reel design, they also bring forward thinking development in luggage, accessories and apparel.

Daiwa has a history of design and technology. In addition it has always maintained an emphasis on innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. It is a long-standing record of innovation that has left a visible mark on the majority of tackle manufactured today; innovation that continues to advance the sport of fishing.

Meet the extensive range of Daiwa spin reels. Designed to meet your angling needs, from light tackle to heavy duty.

Discover Daiwa's range of fishing rods: spinning rod, baitcaster rod, overhead rod and electric rods designed to give you the best angling experience!

Do you want to catch monster size predator? If your answer is Yes, then the PROREX brand is providing you the best solution. Targeting the predator fish (pike, zander and perch), we will produce a big range of lure fishing related products, reels, rods and terminal tackle including lures.

Daiwa takes extreme pride in the fishing line and leader they produce. Makers of the internationally known J-Braid braided fishing line brand, you'll find that anglers all across the fishing spectrum trust Daiwa braid. Whether its freshwater catfish and bass anglers throwing baits in thick brush, Great Lakes fisherman trolling baits and lures for monster salmon and lake trout, or even saltwater anglers chasing big game offshore; wherever competent anglers are, you're sure to find some Daiwa J-Braid spooled up on their reels.

Created by fishermen for fishermen, Daiwa's range of freshwater lures are designed with unmatched performance. Whether you're fishing lakes, rivers, streams or dams, we've something for you!