Abu Garcia

In 1921, by the river of Mörrum in Svängsta, Sweden, Carl August Borgström founded AB Urfabriken. The company manufactured pocket watches, telephone timers and taxi meters. Borgström was a brilliant craftsman with a talent for light precision engineering; skills he had acquired during his years in the Halda watchmaking factory. Unfortunately, World War II caused a sharp decline in the demand for taxi meters. Undaunted, ABU redirected its skills toward the development of precision fishing reels used by anglers the world over. That's why Abu Garcia later received the honor of being chosen "Purveyor To The Royal Swedish Court," a distinction bestowed upon a select group of manufacturers for consistently exceeding its highest standards of quality and craftsmanship.

Abu Garcia has always been leading the pack when it comes to producing artificial baits and fishing lures for all your predator angling needs. The introduction of the legendary ‘Abu Atom’ spoon back in the 1940’s was just the beginning of an amazing journey which led on to the production of other well known lures such as the ‘Toby’, the ‘Hi-Lo’ hard bait and the ever popular ‘Droppen’ and ‘Reflex’ spinners. These classics have stood the test of time and are still as reliable today as they ever were.

As the years have rolled by, we at Abu Garcia have always managed to keep abreast of the ever changing trends in predator fishing. With the growth in specialist angling, the development of species specific lures became of great importance. As such, we have spent huge amounts of time investing in research and development, working and collaborating with some of the most respected names in the world of predator fishing. Our aim has always been to produce innovative fishing lures and soft plastic baits that put more fish in your net. Whatever your target species may be - Pike, perch, zander, asp, chub, catfish, trout or salmon - we have the right lures for you!